Chau Nguyen
President
Chau leads CHAOS, a WBENC-certified Women's Business Enterprise. She serves on the board of Asian Corporate & Entrepreneur Leaders (ACEL) in Phoenix.
Leadership
The people
behind the work.
Meet the team leading CHAOS Moto and CHAOSRXOptics, from product development and national accounts to workforce eyewear and e-commerce.
Rich Thomas
VP of Sales
Rich co-founded CHAOS in 1994 and leads sales across CHAOS Moto and CHAOSRXOptics. His career includes cardiovascular sales at Pharmacia and Upjohn and leadership at the National Minority Supplier Development Council.
Alex Storch
VP Marketing & eCommerce
Alex leads marketing and e-commerce across the CHAOS brands, from demand generation and brand strategy to the websites and systems that support sales.
Michael Frederick
Director of National Accounts
Michael leads national accounts after forty-four years in the tire aftermarket, including twenty-seven at Belle Tire, where he helped grow the wheel program from seventeen stores.
Scott Givaudan
Regional Accounts Manager
Scott manages regional accounts across CHAOS Moto and CHAOSRXOptics, including safety eyewear programs. He brings thirty years of experience in high-service retail.
